DR. PIYUSH KR. SINHA
Dr.Piyush Kumar Sinha completed his Ph.D. at Sardar Patel University. He joined Indian Institute of Management, Ahmadabad after a 20-year service in academics and industry. Prior to joining this Institute, he was the Dean at Mudra Institute of Communications, Ahmadabad (MICA). He has also taught at the Indian Institute of Management, Bangalore and XIM, Bhubaneswar. During his tenure in the corporate world he worked as a Marketing Manager for Gujarat Gas and Rasna. His area of research was Retailing, Shopping, and Point of Purchase Communication & Strategy Formulation for Media. He has several publications as papers, cases and books. His papers have been accepted for publication in international journals like the International Journal of Retail and Consumer Services, International Journal of Retail and Distribution.